Leads nobody called back
A lead texts at 7:40 on a Tuesday night. The front desk sees it at 9 the next morning — after she’s booked somewhere else.
Industry studies put it above 40% — the share of inbound leads that never get any response at all. And a reply within the first minute makes a booking several times more likely.
On a $1.5M/yr clinic, that’s ~$0/yr in consults that never happened.